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Dungog Regional Tourism

Re-brand of 'Dungog Region'
Branding guidelines
Ambassador DL flyer
Poster designs
Event poster templates
Experience flyers
Signage
Suite of photographs of the region
Community consultation & presentation
Social media policy and direct-action plan
Content strategy
Content journey
Marketing success – ensuring analytical measurements are in place

Working in conjunction with Dungog Regional Tourism (DRT) and Dungog Shire Council, Cordial were commissioned to develop a new brand for the Dungog Region. The purpose of this new brand is to promote the town to the tourism market.

This project began with Cordial undertaking an existing collateral audit, assessing marketing elements and utilising all current research that would influence the new brand essence and key messaging. We then began the development of an authentic brand to complement this beautiful region.

Our personal and professional history, along with our local pride motivated us to develop and share this beautiful region with a broader audience. This strategy is to be executed by the with the DRT, Tourism Operators and Visitors.